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Australian Football Announce Sports Digital Marketing Internships

Australian Football, the largest non-official social media network in Australian football, has launched a unique Sports Digital Marketing Internship Program.

The award-winning social media network started as a Facebook Page in 2010 sharing news and creating football discussion. They were the first social media group operating in this capacity in Australia before launching their Twitter, LinkedIn, Instagram and Snapchat channels.

Australian Football now partners with content producers like The Roar and are an accredited media outlet by Football Federation Australia and other Member Federations.

Their website austfootball.com, since launching in January 2019, has grown to over 12,000 website visitors and 18,000 sessions per month. This reach and exposure coupled with over 100,000 followers on Facebook means that the content you produce in your role as an Australian Football Sports Digital Marketing Intern will give you the experience to enter the workforce as a Sports Digital Marketer.

Brian Gibson, Australian Football’s Founder, worked as a digital marketer at Football Federation Australia for four years and with global brands including Microsoft, Lenovo, Google, Facebook, LinkedIn, Twitter, Snapchat, Perform and Digivizer.

Brian has 20 years experience on the technology side of marketing (MarTech) plus many years managing large teams and working with C-Level executives.

While at Football Federation Australia, he worked with A-League clubs and players as well as member federations and Socceroos players, providing advice on social media, digital marketing and content production.

Australian Football has other experienced members you will have access to including Nat Harrison and Paul Frederickson who have worked in football and also have a large network of contacts within football and other sports. The team also includes Ryan Farrall and Jonathan Gibbs.

Nat had her own football show, Full On Football, hosting and producing over 100 episodes. She will also help mentor interns and share information from her experience working in TV, radio and print media and as a journalist.

Nat Harrison Hosting Full On Football with guests John Mundy (former FFSA Coaching and Development Manager), Joe Mullen (former coach of AUFC for AFC Championship and AUFC Youth Team) and Aurelio Vidmar (ex-player, captain and former coach of AUFC)

Paul has worked in sports including Football, Rugby League, Hockey, Touch Football, and Cricket and will be another mentor on the program.

Paul Frederickson with Queensland Origin player Steve Price

The Australian Football team know what it takes to produce engaging content that resonates in digital across social media.

Should your standard of output improve throughout the internship, there is the opportunity for us to work with Football Federation Australia and member federations to attain media accreditation for you, which means, you may be able access the press box at Socceroos, A-League, FFA Cup and National Premier Leagues matches.

Australian Football will work with you on improving your content production, writing skills, social media copywriting, live streaming, email newsletter production, the importance of using data to drive decision making and much more.

This experience will have you well prepared for a Sports Digital Marketing role or other roles within the sports industry.

You’ll also have the opportunity to connect with people at organisations within the industry during our 6-month program and receive a certificate of completion.

If you’d like to apply or would like further information, email your resume and cover letter to info@austfootball.com with some examples of your writing or other digital work.

Brian Gibson is the Founder of Australian Football and former digital marketer at Football Federation Australia.